why not?

OLED ‎ Pure blacks and bright whites from individually controlled pixels Experience the magic of cinematic viewing, in your living room. Rather than using a backlight, OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Combined with Pantone validated colour accuracy, everything you watch comes to life in stunning realism. Expert Calibration Expert Calibration Brilliant colour, fine-tuned by the experts Enjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals. 4K AI Upscaling 4K AI Upscaling Watch in glorious 4K, even if it wasn't filmed that way[1] From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience. Real Depth Enhancer Real Depth Enhancer Depth perceived just as a persons eyes would Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would. Infinity One Design Infinity One Design Our slimmest profile With our slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. One Connect Box One Connect Box Just one cable for all of your connections With only one cable connecting to your TV, all of your devices plug into the detachable One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away - or even hidden away in a cupboard. Dolby Atmos® Dolby Atmos® Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakers Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. Samsung Q-Symphony Samsung Q-Symphony Samsung TVs and soundbars play together in perfect harmony Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves. Object Tracking Sound+ Object Tracking Sound+ 8 dedicated speakers follow the action on-screen An immersive TV surround sound experience that puts you in the heart of the action. 8 speakers built-in to the four sides of the TV make the sound follow the action on screen. Hear a car zoom along the screen, the crowd cheer all around you, or the dialogue come from where the character is standing. AI Sound AI Sound Sound optimised for your room and content Using AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.