why not?

he Frame TV from Samsung is no ordinary TV. It'll blend into your home just like a picture frame thanks to a beautifully slim design and swappable bezel frame (each sold separately). When it's not movie time, Art Mode transforms the screen into a picture gallery. You'll be spoilt for choice with over 2,500 pieces in the Art Store – pick out your favourites and change the feel of your room in an instant. The Matte Display absorbs reflections, so there won't be any distracting glare, even in a bright room. You'll love how good your entertainment looks too. Quantum Dots transform light into lifelike, accurate colour for natural looking scenes. The sky is brighter, the grass is greener, and the details are clearer. It's even been given the thumbs up by Pantone (and they know a thing or two about colour).

- Dolby Atmos uses the TV's speakers to create an immersive surround sound effect – you'll love how incredible everything sounds
- You'll be able to mount it flush to your wall with the included Slim Fit Wall Mount – just like a real piece of art
- Clear the clutter by plugging in your gadgets into the One Connect box – it connects with One Near-Invisible Cable to your TV
- Motion sensor automatically switches the TV to Art Mode when you walk in the room and back to standby when you leave, helping you save energy
- The Quantum Processor 4K uses AI to optimise the brightness, contrast, resolution, and sound of everything you watch
- With Quantum HDR, you can enjoy natural details and depth, even in the darkest of scenes